CW’s Pedowitz On His Plans For Flash, The Originals, Reign & MORE!
Pedowitz addressed his increasingly high-concept brand, his plans for Flash and the broadening of his network during his half hour before the press. Here are the highlights:
Recent years have taught Pedowitz a few things about what works and what doesn’t on CW‘s schedule. In the latter category are docuseries (summer experiment Breaking Pointe will not return) and traditional procedurals. What does? High-concept, fantasy, serialized programming, as evidenced by the success of CW series such as Arrow and Vampire Diaries. Still, he stressed that those descriptors can be broadly defined, noting that a former CW staple, Gossip Girl, could have fit into all three categories.
Future of the Flash
Pedowitz pronounced himself “bullish” on the much-discussed The Flashproject moving forward. Arrow showrunners Greg Berlanti, Andrew Kreisberg and Geoff Johns already introduced the DC Comics character Barry Allen/The Flash in Arrow‘s two-part winter finale, which ended with a cliffhanger for the character. Pedowitz added that “rather than try to squeeze in a spinoff” he’d like to see a Flash series launch “with a bang like we launched Arrow.”
While Pedowitz suggested the fates of lesser-watched entries, The Carrie Diariesand Hart of Dixie, will not be decided until May, he’s optimistic about a renewal for Julie Plec‘s The Vampire Diaries spin-off The Originals as well as freshman series Reign and veteran Supernatural. (As for the Supernatural spinoff in development, he confirmed that there would be a spinoff episode in the original. “For me, for spinoffs to work they have to stand on their own two legs,” he added. “And you can only organically do crossovers when the time is right.”)
A Broader Reach
The network’s bread-and-butter of fantasy-adventure dramas is in the sweet spot of the network’s target audience of viewers 18-34, but Pedowitz and his team have made a conscious effort to bring older viewers into the tent with unscripted fare like Whose Line is it Anyway. (Another season of Whose Line will bow March 21 and run through the summer.) “It was our strategy to broaden out,” Pedowitz told reporters, adding: “We are getting a fair amount of viewers who are 35+ and our affiliates are very happy with that.”
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